College of Business - Marketing

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Marketing at ³ÉÄêÈËÉîÒ¹¸£ÀûÔÚÏß¹Û¿´ Tech: Building Brands, Creating Value

Behind every successful brand is a marketing professional who knows how to capture attention and inspire action. At ³ÉÄêÈËÉîÒ¹¸£ÀûÔÚÏß¹Û¿´ Tech, our marketing program prepares you to blend creativity with strategy. You’ll graduate ready to help businesses tell their story, reach the right audience, and unlock growth.

Creative Strategy & Real-World Application

In our marketing courses, you’ll explore consumer behavior, branding, advertising, and digital strategy. At the same time, you’ll develop practical skills in market research, analytics, and campaign design. Faculty with deep backgrounds in marketing, sales, and communications bring real-world insight into the classroom. Our experiential learning approach combined with internships give you opportunities to practice building campaigns and solving marketing challenges.

Professional Networks & Industry Recognition

Connect with marketing professionals and enhance your career prospects through the Marketing Club, a service organization focused on career development and job placement in the marketing field. The club participates in National Marketing Week, hosts guest lectures, and has earned international honors for business scholarship and club activities from the American Marketing Association’s professional division.

Your Path to Marketing Leadership

You’ll graduate with the creative insight and strategic skills to connect with audiences, build brands, and deliver measurable results in today’s fast-moving marketplace.

 

GET INVOLVED
Explore hands on opportunities to connect, lead, and launch your marketing career.

 

Marketing Career Opportunities

Marketing offers dynamic opportunities where creativity meets strategic business thinking. Your ³ÉÄêÈËÉîÒ¹¸£ÀûÔÚÏß¹Û¿´ Tech degree positions you for roles where brand expertise and consumer insight drive organizational growth.

Your degree prepares you for careers as a:

  • Marketing Manager
  • Brand Manager
  • Market Research Analyst
  • Digital Marketing Specialist
  • Advertising Manager
  • Sales Manager
  • Product Manager
  • Public Relations Specialist
  • Social Media Manager
  • Event Planner
  • Media Planner
  • Customer Relationship Manager (CRM)

Our graduates work at advertising agencies, corporations, non-profits, digital startups, and much more. Just a few of our employers include:

  • Los Angeles Rams
  • Pfizer
  • Empower

 

And many more.

 

 

College of Business
(931) 372-3372
Foundation Hall 317
242 East 10th Street
Cookeville, TN 38501
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